You were already active in the angling industry before, with iAngler, can you tell us a bit more about that?
Paul and I met at Art College, before we went off for Uni. iAngler was formed after we’d done our degrees and gained some experience working for agencies in the City. It was just when the app market was talking hold around 2011, and we developed some unique fishing ones at the time, rig apps, weather and moon phase ones etc etc. Along with those, we also built quite a few websites for various brands in the market like Korda, SubSurface, Guru Tackle, Urban Bait, Monkey Climber and Gigantica etc etc. All that funded Fortis.